The company’s logo is its symbol, business card and, if you like, coat of arms. A recognizable logo is associated by people with a certain brand and inspires confidence in the company’s goods or services.
The logo is the basis of the brand’s visual identification system. Often the whole branding is based on it. This often happens when there is not enough time or money for full-fledged development. It is not recommended to do this. Professional development of corporate identity solves problems with image impermanence, distorted perception and disorder in the product portfolio.
In addition to creating logos, Art-IT specialists create corporate styles and brandbooks that perfectly match the logo. The corporate identity is included in the brandbook package. It is entirely intended for the target audience of consumers. Absolutely all the components of this style are concentrated to attract the attention of customers, to distinguish certain products from the crowd of competitive companies. However, it is possible to easily break the individual and general feature when creating a brandbook. In order to prevent this from happening, it is necessary to fulfill all the requirements for its creation.
The logo design can be developed not only in graphic, but also in text or combined form. The portfolio of the Art-web design studio presents some examples of our works. However, your logo will certainly be different: unique and meaningful for you and the buyers of your goods and services.
1) Uniqueness
The higher the cost of the logo, the higher the probability that you will get something really unique.This may be due to several reasons:
2) Unscrupulous
A performer with low prices is forced to take on a large number of projects, with minimal time and labor costs for them. Due to lack of time, he has to resort to plagiarism, often also poorly executed in technical terms.
3) Conscientious
There are “logo designers” and services that sell ready-made logos without transferring exclusive rights to use them. Thus, hundreds of different people and organizations can officially purchase the same logo. These services do not hide the fact that the purchased logo will not be unique, and formally it will not be considered plagiarism. Such logos, although made by professionals, are often cheaper than logos designed by the same pros to order, just because they can be sold more than once. However, it is unlikely to be possible to register such a trademark.
4) Unintentional
A competent specialist always checks his work for plagiarism, especially if he did not plan it. Many designers, even before they start sketching, look through hundreds of logos from a field similar to the object of work, but not in order to steal or copy something, but on the contrary – in order to avoid it with maximum probability. However, no matter how well you search, there is always a chance that someone has created something similar, and you have overlooked it.
Brand awareness, and hence its success, is largely determined by the visual image: logo, color, font style, etc. In order for this image to be holistic and emphasize the “individuality” of the company, it is necessary to approach the development of corporate identity comprehensively. Only this approach gives the most effective result.