Last updated on 23/09/2020
By Shalini Priya
New Delhi: Asia’s largest automotive show, Auto Expo is a craze among motorheads, the biennial event is best known for its splendid pavilions set up by automakers to showcase their innovative concepts and product launches.
In the past editions also, the pavilions of many automakers have managed to grab eyeballs of visitors with their interactive themes and their display in terms of sheer size and layout, leaving a long-lasting impression. An estimated 7-lakh guest visited the 2018 Auto Expo.
This time too there are numerous other engagement opportunities for the visitors, a host of electric vehicles with connected features, stunt zones, wheelie machines, RFID integrations, Instagram anti-gravity booth, 360-degree immersive video experiences and auto-gaming arena at the pavillions.
At the 2018 Auto Expo, in a huge, jazzed-up pavilion, Kia Motors made its India debut and showcased 16 models, including Kia SP Concept, a compact SUV that came as the Seltos SUV and turned out to be a sensational debut of 2019. While its personalization centers where customers could create their own designs was another crowd-puller.
This year, the Tata Motors pavilion has been conceptualized and designed to provide visitors with an interactive experience.~
The 2020 edition of Auto Expo taking place from 6-12 February will be focussed on new technologies and innovation in the auto industry. February 5 is marked as a media day and is not open to the public.
This year, the Tata Motors pavilion has been conceptualized and designed to provide visitors with an interactive experience. With the help of an engaging digital interface, customers visiting the hall will indulge in games and stand a chance to win an exciting experience like never before. It will have 4 global unveils, 14 commercial and 12 passenger vehicle on displays.
In a recent interview, Guenter Butschek, CEO & MD, Tata Motors said, “We are delighted to announce the theme for our pavilion at the Auto Expo 2020 – Connected India: Responsible and Sustainable Mobility Solutions. This theme will bring alive our future focus on CESS, which is – Connected, Electric, Shared and Safe.”
The auto major further added, “In addition to product showcases, the Tata Motors pavilion at Auto Expo 2020 has been conceptualized and designed to provide visitors with an interactive experience. With the help of an engaging digital interface, customers visiting the hall will indulge in games and stand a chance to win an exciting experience like never before.”
Volkswagen India has also announced that it will showcase four SUV models at the 2020 Auto Expo: T-Roc, I.D. Crozz Electric Concept, T-Cross, and Tiguan AllSpace.
The event will see the participation of 95 exhibitors out of which 35 are OEM manufacturers. 60 launches of passenger cars, commercial vehicles and two-wheelers are expected to showcase the future of mobility while the last edition of auto expo saw 119 exhibitors including 53 vehicle manufacturers showcasing their product and technology.
The lukewarm response by many automakers can be attributed to the headwinds faced by the global auto industry as well as uncertainty over the future of EVs and BS-VI transition.
However, the EV segment has drawn an enthusiastic response from the startups. The expo 2020 will also feature more than 15 startups, which will showcase technology solutions focused on green mobility and services connected to the automobile industry.