November 18, 2022 3 min read Current economic headwinds are challenging, and we thought we’d take a momentary reprieve to zoom out and reflect on some of the longer-term trends that are promising. Namely, the rate of healthcare innovation has increased rapidly, owing not only to massive infusions of venture […]
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Conversion Rate Optimization with strategy & tools
Conversion Rate Optimization (CRO) is the practice of optimising website content to increase conversions. CRO is a way to improve the efficiency of marketing campaigns by increasing the number of people who take action after viewing your ad. Conversion rate optimization is often referred to as “analytics”. It is used […]